Author Archives: Harshal Shah

About Harshal Shah

Harshal Shah is CEO & Founder of Xhtmljunkies, Located in Gujarat, India, XHTML Junkies is one of the best companies that offer unique eCommerce solutions by the virtue of its dedicated professionals. Our professionals are extremely proficient in offering development services pertaining to eCommerce. You can find Harshal on and Twitter.

How to Boost ROI Through Your WordPress Website’s Footer

The objective behind the creation of an online avenue for a business is to broaden the customer base in order to generate more revenue and the whole structure of the website should be optimally utilized for the purpose. Designers, as well as owners, focus on the header and the main body, investing time and resources on their layout and content forgetting that with innovative thinking it is possible to boost ROI through website’s footer as well. Let’s take a look at how this can be made possible.

Organization of the Section

Everyone knows that the links placed in the footer are important for the purpose of Search Engine Optimization (SEO) but that does not mean that one should mindlessly stuff the segment with them. An assessment of the overall strategy and the desired goal will aid in arranging the content in a logical way in separate blocks. Create organized columns of different categories and put all the appropriate items in them using a neat layout facilitating easy navigation by a user. Columns are beneficial as they automatically sort the different types but keep in mind that the lists should not be overpopulated. There are numerous options for such modifications in WordPress and a lot of owners, therefore, convert their websites into other formats like PSD to WordPress to take advantage of the beneficial features of the framework.

Clear Motive

Clarity of thought regarding the purpose of the footer will help in finalizing the format and composition of the division. Using it as an extra avenue for displaying navigational links or placing an additional call to action button- the choice depends on the approach of the owner whether he/ she wants to use it for optimization purposes or generate a sale through it. There cannot be a definite answer or a specific advice for this as the target and the rationale behind it vary from person to person and therefore it becomes mandatory to make an exhaustive evaluation of the intent of having the online outlet. The benefit of this practice will not be visible only in case of the footer but throughout the whole website as complete organization will be well- structured and in line with achieving the set goal.

Compulsory Information

There is always some data that has to be mandatorily displayed whether due to legal reasons or otherwise like the Terms of Service, Privacy Policy or any licenses and all such information must be inserted in the section. This part can also be utilized for building up the image of the company through the display of any credentials or certifications earned by the firm. In this way, this part can be exploited for disseminating information as well as promotional purposes. The sitemap, a critical part of the optimization process, is another important component which must be placed here. Other pertinent information like contact details including all phone numbers, the email must also be placed here so as to make it easy for any interested person to get in touch. A map location must also be positioned as users find it convenient to use them for guidance. The exhibition of all such details is necessary as it imparts credibility to the organization and therefore is helpful in encouraging visitors to make business inquiries.

Navigational Tool

People are using various devices other than the usual computer for browsing and though owners are investing in fully responsive online setups even then a user may find traversing a website on a mobile phone a cumbersome process and on not finding the desired item may get off it. The bottom-most part of your online avenue can be used to address this problem by putting all the links that have been inserted in the drop-down menu in the header, here also. A visitor may scroll down in search of a link and on finding it will not only stay on the website but may even decide to avail the service.

Social Networking

One of the most popular ways to boost ROI through website’s footer is to harness the social aspect of the organization by placing social sharing buttons on all the platforms that the group has a presence on. It is common knowledge that users love to spend time on networking sites and this fact can be used for increasing the engagement of visitors by guiding them to the accounts. The feeds from these can also be placed here as this also increases the chances of audience interaction which can always be used for customer generation.

Innovative Use

It is common practice to put all the general information like contact details and sitemap in this division but the potential of this segment to generate revenue for the owner can be magnified if some unconventional ideas are implemented. A back to the top or primary call to action button placement is usual exercise and is effective too but the insertion of tips on matters related to the business vertical the website is catering to apart from placing appealing images with info-graphics can attract more eyeballs.

Conclusion

These methods to boost ROI through the website’s footer are extremely beneficial for any entrepreneur looking to increase the margin of profit as undertaking minor modifications to the segment will help in increasing productivity of the outfit.

Well, many people have a misconception regarding WordPress that it can be only used for blogging. But it’s not true, it is more than just a blogging platform. In this article, here is  the top 6 reasons why WordPress is a better platform for website creation.

Better Peace Of Mind With The WordPress Security Ninja Plugin

WordPress is undoubtedly one of the most popular Content Management Systems on the internet for website developers and webmasters. It is robust and easy to use and offers many features. However, like all systems, it needs proper security measures to make sure it works well and let the webmaster be worry-free about the site security.

WordPress Security Ninja is one of the best plugin options for securing your WordPress website and harden the protocols and eliminate the security holes in the installation with its free and paid (PRO) versions. Various WordPress Development companies have their own recommendation and WordPress Security Ninja is one of them.

The plugin searches for flaws in the website and shows them to the site owner. The best part about it is that it does not make any direct changes. This ensures that the site owner has the ultimate choice and control over the site code.

The plugin also includes code snippets for easily solving problems, even by non-technical site owners. This makes the plugin a must-use for new website owners or those who do not have the time to fix the issues individually.

The WordPress Security Ninja plugin searches for anomalies in all the installed files and attributes in the core files and also helps to hide internal metadata from the public. It also checks for updates to plugins, themes and core files for better maintenance and security of the site. This prevents exploitation by hackers and even attempts by script kiddies to sabotage the website.

The plugin comes with 50+ security tests for hardening the site security, including a brute-force security test for making sure that the weak passwords are rooted out.

The WordPress Security Ninja plugin has been on the market since 2011, for 7 years and has thousands of active installations. It has been tested on 5,000+ websites for glitches and issues.

The free version can be downloaded and installed from the WordPress plugin directory.

The paid version includes some additional features like the Malware Scanner (for detecting malicious code on the site), the Core Scanner (for finding vulnerabilities in the core files), and the Cloud Firewall (for preventing unauthorized access by bots and users).

The PRO features also include an Event Logger for logging changes and a Scheduled Scanner for making sure scans are performed regularly. There is also an Auto Fixer for the automatic fixing of the flaws and issues. The Database Optimizer optimizes the database for smooth performance of the website.

The WordPress Security Ninja plugin’s PRO version has three packages – the $29 and the $79 packages are for single-site use and multi-site use, respectively. Both offer one year of updates and premium USA-based support to the user.

The Agency Lifetime package offers the above PRO features with a lifetime of premium USA-based support and updates.

The WordPress Security Ninja plugin is a must-have for new site owners and experienced ones alike, and offer great value for money in the current market of security plugins.

Most Popular Website Design Plugins For WordPress

As we all know, how WordPress is increasing its demand day by day for building your website on it. It is one of the most popular CMS and blogging platform that is wide in use. So, if you are looking to design your website that is on WordPress, you have plenty of great website design plugins in the basket. These designing plugins will help you to design your website without coding. It also gives your website a professional and designer look.

Check Out The List Of Most Popular Website Design Plugins For WordPress
In this article, we are providing you the list of great designing plugins, that are very powerful to design your website. Check the list below:

Elementor Page Builder

Elementor Page Builder

Elementor Page Builder is one of the most popular, feature-rich, and powerful plugin for WordPress websites. This plugin offers you plenty of advanced functionalities. It has more than 9,00,000+ active installations. Elementor page builder plugin holds the capability of several unmatched features with any other plugins. By using this plugin, you can design a page with the help of various unique options like background overlays, entrance animations, hover, and box shadows. This will give your website page surely a designers look.

TablePress

TablePress

TablePress is another one of the most popular and opted plugin for website design. This plugin allows you to build and manage beautiful and attractive tables with ease. It has more than 7,00,000+ active installations. By using this designing plugin, you can also embed tables into pages, text widgets, and posts with just a simple shortcode. You can import or export your tables from/to Excel, HTML, CSV, and many other files.

Beaver Builder

Beaver Builder is also a feature-rich, most flexible, and drag and drop WordPress plugin for website designing. It has more than 4,00,000+ active installations. If you are a beginner or designing professional, you can stop worrying about writing typical codes. This plugin offers you plenty of great features, using which you can build an amazing, beautiful, and professional web page.

WPTouch Mobile

WPTouch Mobile

WPTouch Mobile is a great and one of the most powerful plugins to design your WordPress websites. It has more than 2,00,000+ active installations. It helps to add mobile theme automatically for your mobile visitors on the site. This plugin is also rich in various features. This plugin can set up the version that is mobile friendly. This version allows you to passes the search engines and also boost your website rankings.

WP Retina 2x

WP Retina 2x

WP Retina 2x is a WordPress plugin for website design. It has more than 1,00,000+ active installations. This plugin offers you the images that are retina ready. These retina ready images can be created automatically and you can serve these on the retina devices. It also gives you the option of full-size retina ready images, that is a very unique feature, not every plugin offers.

As above mentioned the list of website design plugins, hope you have got the clear idea of all these. If you like this article, and you have any suggestion to say, feel free to write in the comment section below.

Author Bio:

Wynn is the founder of Novage Communications – a leading web design company in Singapore. She specializes in SEO and loves applying her skills to help local clients. She has successfully set up a baby online store in Singapore

11 Magento Extensions To Optimize Magento Store Performance

This may surprise you, but just getting traffic to your Magento eCommerce store. Whether it is direct, organic, paid, Luckily, there are a plenty of Magento extensions available to help you increase credibility, and overall boost the conversion rate for your Magento store. We’ve listed the top 10 Magento extensions here to help you get more sales.

Top 11 Magento Extensions To Maximize Sales Your Magento Store

Magento is acknowledged as one of the best eCommerce platforms and is broadly famous amongst online sellers over the world. There are a lot of great extensions out there for Magento store owners that can assist enhance the management & marketing performance of your online store. Besides, these extensions can be integrated into the Magento store development process to enlarge its functionality and take it into a more higher.

Here are the 11 amazing Magento extensions that have the potential to improve the overall performance of the eCommerce business:

1. Checkout Suite:

Checkout Suite is a popular Magento extension that serves the purpose of simplifying the checkout process on your Magento store. Besides, it offers a one-step checkout, wherein the user can access all the necessary information as soon as they continue with the checkout process. So, the extension results in an improvement in conversions & decrease in cart abandonment on the eCommerce store.

2. Bronto:

Bronto gives a cloud-based marketing platform for your eCommerce store. It allows you to build robust marketing strategies by accessing comprehensive user history compared to past orders and product details. Besides, this extension triggers a message when a user rejects his cart and automatically sends him reminder messages to make the transaction.

3. Salesforce CRM Integration:

Data integration over lines of business is frequently important in the eCommerce world. Whether you require to get your website platform to work fine with your ERP or CRM, specific tools that streamline data sharing processes can play an essential part in simplifying data workflows. This extension allows organizations to establish field maps for their online stores, synchronize product and consumer data between Magento 2 & Salesforce.

4. Better Blog:

Content can play an effective role in assisting retailers to stand out from their competitors. Blogs can build a brand’s identity online, establish relationships with readers and generate organic traffic from search engines. Better Blog for Magento 2 intends to exclude much of the complexity of running a blog by a streamlined interface that makes it accessible to organize & order blog content while optimizing the backend for SEO goals.

5. MageWorx Magento SEO Suite:

An effective SEO strategy is important for a Magento website as it improves its search visibility and generates more traffic for it. MageWorx Magento SEO Suite empowers the online store’s SEO by excluding duplicate content, optimizing the website keywords, building a good on-page structure & improving the standard Magento sitemap system.

6. Mobile Shopping Cart:

It also guarantees smooth & secure mobile transactions and allows all types of debit and credit cards. Besides, it helps you to protect the personal details and thus gain the trust of the buyers to stand out in the competitive market.

7. Online Auction:

Online Auction is a revenue-driven extension which allows the customers to join the auction in order to bid for the desired goods. So, it is convenient for the retailers too as they can control the market & stay in demand forever.

8. SERP Editor:

Increasing your CTR is the greatest thing you can do to help increase your conversion rates. Hence, if you need more sales, you must keep your product page’s meta titles, description and keywords are clear & actionable. This extension will help you to make your product page’s titles, description, keywords are more unique and attractive.

9. Amasty:

It is necessary to have an individual approach to the customers in case of dropped carts since they require sending a unique customized email with the different link to return their shopping carts. Amasty’s extension allows users to create different types of email templates to make the message quite personal to the consumers.

10. Social Connect:

Social Connect is a very useful extension which gives social icons on the Magento store’s login page. The consumers are ready to log in with their social media accounts by utilizing these buttons. This extension facilitates the registration & checkout process as well as it makes your online store user-friendly.

11. Magento 2 Mega Menu Extension

Magento Mega Menu is an easy to use plugin for creating beautiful, customized menus for your site. With no setup required, tons of options to choose from, and the ability to show categories, subcategories and posts, Magento Mega Menu is a must have plugin that also boosts SEO and user engagement.

Highlight features:

  • Drag and drop menu builder panel.
  • Widgets in menu.
  • Multiple themes/skins option.
  • The search bar in menu.
  • Menu labeling/badge, ex: hot, new, etc.
  • Responsive support.
  • Mobile menu support.
  • Menu background image.
  • Unlimited colors.
  • Unlimited options.

 

Conclusion:

An online seller wants to get a comprehensive overview of his online business and requirements. Thus, the above-mentioned extensions can be integrated during the process of the eCommerce store, magento coder to get one that looks amazing & performs well.

Author Bio

SaiVenkat is a professional Senior Digital Marketing Executive, blogger, and trainer who offer Digital Marketing training in Chennai. He loves to share the knowledge about latest Digital marketing trends around the world. He is working as a senior Digital Marketer at Zuan Education.

Do Facebook Page Likes Matter?

Looking couple years back, it is easy to find that Facebook Page used to seek more likes for most of the time. In those days, likes used to matter a lot because the more people like a page, the more posts will reach to new people. But, Facebook has changed many things till now, and the widely asked question is, Do Facebook Page Likes Matter in 2018?

Surely everyone wants to get more likes on the page, post, and other things. However, the craze for likes is faded, and very fewer people seek for it.  But, still everyone wants to know that does these matter and if yes, then how much? Let’s take a deep dive and consider a couple of things which can help to get the overview of complete with ease.

Likes are Virtual Currencies

A Facebook post will provide the good number of likes trend and get viral easily. Even everyone who is going to check out this post will like it or pay attention to it. Due to this, likes are called as the virtual currencies of social media platform. Likes can boost insight, and these can take all other posts to the next level because the page view will increase. Even number of people is going to follow the page.

Another reason is that lots of companies Buy Facebook Post Likes because these let them advise way effectively. Such service providers offer like from active profiles which help with insights and stats. Surely the likes provider just want a little money in exchange, but a brand can get a head start. It is better and reliable option to go for.

Increase interest among viewers

If any of post with thousands of views is trending, then chances are higher that other posts will get more interest among viewers. These are helpful for brands that are new. Do you know that most of the reputed brands always post pictures of their best and amazing looking product which make people check out other posts too? It increases the brand awareness, and it is quite a helpful solution for most brands.

Reputed brands are always trying their best to increase the brand awareness, and it is the reason that they usually buy facebook post likes. It can help them target more people and improve the insight of page. Isn’t it a better and reliable option to go for? If your brand needs more visitors, then it is quite helpful and reliable option to go for. Just by getting the likes from a trusted source, one can get rid of all the issues with ease.

Promoting your page

Promoting your page won’t help to get the number of likes as the number of post view. However, it will come handy to get more likes. Most of the people will like your post, and it can improve the chances of brand-awareness. It is the reason that most of the new businesses can try out Facebook to take their Business on next level with ease.

What are the latest eCommerce Marketing Trends that you need to watch?

eCommerce industry experienced a huge change in the year 2017. This year, it is expected to grow at an annual rate of at least 19.11 percent. eCommerce industry is becoming a trend among the shopping world.

In the world full of advancements in technology, it is essential to have a global exposure for the online eCommerce business. Marketing in the eCommerce industry is something that is going to evolve in the year 2018. Trends in the eCommerce are decided on the basis of the customer’s behavior, from how they shop, what they buy, how they respond to the tactics used by the business. Since few years, the industry has been experiencing a large number of new trends in the e-commerce business.

Let us discuss the latest marketing trends to work on, in 2018.

Contextual Advertising

Ads are supposed to gain noticeable rise this year. Social media platforms have begun to revamp their designs in order to cater to the trends. The programmatic advertising uses the datasets in order to decide the target audience.

The concept of ads is to show to the audience chosen that are at the base of consumption, post that, it is retargeted in a certain period and generate more ROI. The top facebook advertising agencies will help to get ROI for your business.

Contextual advertising is totally about attracting the right audience at the right time with the right type of ad. E-commerce store owners can have a great advantage of this technique to reach out to a large amount of audience.

Automation in Marketing

To anyone out of the marketing field, automation in marketing may mean automating email marketing and scheduling social media posts. Automation is much more than that. Marketing automation has become the new trend. The newest automation covers the areas of customized landing pages and easy-to-access shopping carts.

When you properly implement the marketing automation, it will make your lead generation task easier and better. You will be able to send out customized emails specifically tailored for each of your customers.

Retarget customers for necessary product sales whenever required. You are allowed to customize the store offerings for all your customers.

Advanced Shipping & Easy Returns

Shipping and logistics are the areas where e-commerce industry need to have some improvements. The idea of same-day delivery offered a drastic change in the e-commerce industry.

Shipping costs are a key consideration for customers. The return policy is always something that gains the attention of the customers. Hence the e-commerce store owners may need to make advancements in their return policy and shipping options.

Enhanced Mobile Experience

Making your online store mobile-friendly is one of the biggest ways to create a global exposure and experience the sales growth. With a mobile-friendly store or a mobile application, the store owner also experiences noticeable sales growth in the e-commerce store.

Every year, the retailers make sure to increase the mobile transactions. If your e-commerce store is not responsive yet, now is the time make it responsive. People tend to get highly exposed to their mobile devices with the advancements taking place in the mobility of the devices.

According to a report by Gartner, e-commerce shopping through mobile will be the highly utilized way in the year 2018.

Product Visualization

AR will be the future for an enhanced experience of product visualization. When an e-commerce store offers an augmented reality supported product visualization, the customer gets attracted towards the product and helps in a faster decision-making process.

The AR e-commerce trends will be seen to have an upward shift in the year 2018 due to increase in adoption of smart devices.

Voice Search

As it might be known to all, voice search is the technology for this year. In every field, voice search seems to take a noticeable place. E-commerce stores should also start optimizing their store for the ever-evolving voice search technology.

It is said that content for voice search must include textual content in the paragraph form. These things can let the e-commerce website appear in the rich snippets and the knowledge graphs.

Using tables and pictures won’t be benefitted anymore in the search engines. Increase in use of voice-enabled buttons may lead to higher conversions, thereby improving the figures of the e-commerce stores.

Revived Traditional Models

The traditional brick-and-mortar market experienced a major come back in the year 2007. Now, in the coming year, this traditional model will come back with a change.

These retail stores are planned to provide in-person digital experiences without any actual inventory. Virtual Reality will be playing a major role in the upgraded brick-and-mortar model.

For an instance, a customer can enter a shop and use the virtual reality headset to see the 3D version of the related product.

Chatbots will Ease the Experience

The key to successful e-commerce marketing lies in providing extraordinary shopping experience and satisfactory customer service.

You must put the customers first and ensure that the customers do not face any trouble. AI-powered chatbots will be seeing a rise. This will help increase the user-engagement as it provides the relevant options to the customers.

Chatbots are predicted to be seen as cheaper, smarter and globally expanded this year. Voice, as well as text-based chatbots, will be available.

Blockchain, The Game Changer

Though Blockchain is still not a full-fledged technology available, it is creating a great impression in the E-commerce Web Hosting as well. As the blockchain-based apps seem to be more promising than any other technology so far, it is expected that the entrepreneurs will be giving a new shift towards the technology in 2018.

The upcoming year will bring up more examples of blockchain-based e-commerce platforms and marketplaces, inventory management systems, and various other cryptocurrency payment systems.

Payment Options to be Updated

Whether social media payments or any other personalized payment option will pop up in the upcoming eCommerce trends. There are many options such as digital payment methods or cryptocurrencies, for the better implementation as well as the development of the personalized payment option.

Moreover, with mobile commerce taking a huge place, payments made at a mobile stage will play a huge role in the eCommerce industry.

Ultimately, eCommerce will be getting better in various ways. Better the shopping experience, bigger the sales growth.

Author Bio:

Mr. Mitul Patel, CEO & Founder of ProtonBits – A leading Magento Development company based in India & USA. From the past 7 years under his leadership, the company has delivered unparalleled and challenging custom eCommerce software to the global clients.

XJ

5 Ways Small Business can benefit from Billboards

Small businesses often look for innovative ways of advertising their products and services. Billboards are an effective way of offline advertising for small businesses. Even in the era of online advertising, where everybody uses social media for marketing their business, billboards are an effective method for advertising of products, services and events.

From startups to small businesses to multinational companies all are using billboards to advertise their brand and business. Coca-Cola, BMW and McDonald’s are some of the big names that use billboards for advertising their brand and products.

The main advantage of using billboards is that once installed at a location; they continue to advertise your brand and offerings all the time. Moreover, it is a cost-effective form of advertising as you need to invest only once. This post explains the five ways in which small businesses can benefit from billboards.

High Visibility

High Visibility

Billboards are large in size, and they are placed in busy locations like bus stops, railway terminals, intersections, shopping malls, traffic signals and crowded public places. They are visible to a large number of people as they are installed in places visited by a large number of people.

Due to their giant size, they are visible from a distance. The bold colors and graphics catch the attention of people and leave a long-lasting impression on the viewer. Billboards are similar to aluminium signs, with the only difference that they are large in size.

Moreover, they are a great means of customized advertising to target a specific audience. For example, if you own a bookstore that sells school books, you can place your billboard close to schools, where it is visible to students and parents.

Continuous Advertising

Unlike other ways of marketing where your advertisement is displayed for a limited time, billboards continue to display your advertisement, until you replace them. For example, in social media advertising, when you place your ad on Facebook, it becomes visible in the feed of users only once. However, in case of billboards, your advertisement is repeatedly seen by the potential customers.

They create a memorable image in the minds of viewers, and they remember them for a long time. Billboards use vinyl ink for printing and are installed on aluminium frames that can withstand harsh weather conditions. So they are not destroyed by sunlight, rainwater or mild winds and continue to market your brand and products.

Creates Brand Awareness

Creates Brand Awareness

Brand awareness is the most important element in the marketing of a business. People like to buy from a brand which they know well and trust. Billboards are highly effective in creating brand awareness among people. When you display your brand logo or image along with your product or service on a billboard, it helps to communicate your brand to your prospective customers as well as the general audience.

This is beneficial especially for new businesses as they need to build a brand image. Billboard designs are eye catching and memorable. So they make your potential customers know about your business and create a great brand image. When you build a strong brand, selling a product or service is not difficult.

Targets a wide audience

Targets a wide audience

Billboards are a great way to target a wide audience with a single advertisement. Unlike other forms of marketing that target a specific audience or community, a billboard helps you to reach a wide range of the general population. For example, you advertise on Facebook to a particular group or community of potential customers, but billboard advertises your offerings to a wider audience.

Billboards are extremely beneficial for widely spread businesses which attract a wide range of demographics. It also helps you to find customers that you might not expect would be interested in buying your offerings.

Cost Effective

Cost Effective

Moreover, in other methods of advertising, you need to pay again and again to place your advertisement. But billboards are a one-time investment which continues to advertise your brand and offerings for a long time. The return on investment can be too high, that the effective cost of creating a bill board, might become zero in a short time.

Final words

In the era of online and digital marketing, offline advertising still works best. Billboards are widely used in Australia by local and global businesses for advertising their products and services. Among the plethora of benefits offered by billboards, the above-given points are the most important and beneficial.

Author Bio:

Stephen Charles is a renowned blogger, passionate to share amazing and helpful information with people on multiple niches. He loves to share his experiences with office signage Brisbane, healthcare, news, technology, and sports enthusiasts from around the world.

 

 

6 Things to Consider While Developing Website in WooCommerce

It is easy to use WooCommerce to build an online store. However, you should not rush into the task but take your time to think about crucial considerations before launching your eCommerce website. According to a report, Global eCommerce is booming with sales expected to touch $27 trillion by the year 2020. This has led to the growing popularity of suitable software solutions as indicated by the eCommerce software awards for 2017. In this article, we have outlined six key considerations you can use to develop a viable plan before undertaking your eCommerce project using WooCommerce.

1. Identify Your Market

First and foremost thing to do while beginning with the web development in Woocommerce is to determine what you are going to sell and how it is useful to your targeted audience. Is it digital goods such as video games, apps, eBooks etc. or physical goods such as food, textiles, clothing and others? Be clear about the nature of your business before you start developing your site in WooCommerce. You must know what are you selling and how this business would help your customers. Knowing your market will even help you increase the ways you can expand your business. With a perfect research, you would be able to find out if the woocommerce website would succeed or not!

2. Location is Crucial

Location is important for business success. This includes your business location as well as that of your buyers. Are you planning only an online store or a brick and mortar outlet as well? Do you plan to sell your goods internationally as well as offer in-store pickup and local delivery?

Shipping expenses depend on the weight as well as the volume of the product. If you plan to ship heavy and large products, utilize a calculator to get an idea about the costs involved. Find out the details of the tax setups in the locations you plan to do business. Get information on applicable taxes as well as tax exemption details.

3. Backups and Inventory

WooCommerce utilizes a database that stores your site’s critical data. This includes information about your sales and products. Therefore, you should plan to take periodical backups of your website’s databases and files. The frequency and type of backups depend on your business requirements, but keep in mind that backups are crucial even for small stores. Loss of information can lead to incorrect inventory and reduced sales. So, never miss to take backup of your data when using woocommerce website.

4. Discounts and Coupons

You can use WooCommerce to provide a wide range of coupons and discounts to your customers. These special offers can boost sales, but you need to calculate the costs involved in advance. Make sure the discounts are good enough to encourage customers to buy, but not too high to affect your profits. Discounts and coupons are the most efficient things to gain attraction of any customer to reach to your woocommerce site for the first time. It can help you to create your website a greater brand. And better the branding, more will be the sales in the business.

5. Security Considerations and Customer Relations

How are you going to build relationships with your buyers? Will you allow them to create their own accounts or will they have to always use the portal as guests?

Another crucial consideration is data security. You need to ensure your website can securely store confidential information such as credit card details. Allow your customers to store this info on your site so that they can do repeat transactions quickly and easily. To ensure, customer data is safe you need to implement industry security standards such as PCI compliance.

If you do not wish to provide the choice of storing sensitive information, you can allow your customers to make payments through PayPal and similar gateways. This will enable buyers to pay using the services of a third party.

6. Learn WordPress Basics

Before starting to use WooCommerce, it is advisable to get familiar with WordPress basics. If you jump straight into WooCommerce you may find it too big a leap. Learn things step by step and become a WordPress dvevelopment expert first. Then, you can build your eCommerce website using WooCommerce and successfully launch your online store. WordPress is the first step towards the WooCommerce business, if you know WordPress, it will be easier to handle the website and will make your efforts low. Ultimately, it will help you increase profit of your business and turning to woocommerce will be proved helpful to your website.

Wouldn’t it be a difficult task if an e-commerce site provided a limited number of options for payments? But nothing to worry about using a WooCommerce plugin there are tons of free and paid WooCommerce Payment Gateway plugins. It takes care of different modes of transactions using various methods of payments.

Conclusion

We hope this article proved useful to you as you plan to use WooCommerce for your eCommerce business. To reiterate, identify your market and location, and decide your relationship with your customers. Implement the considerations outlined in this article and feel free to provide us feedback on the results of your eCommerce venture.

Digital Marketing Conferences Can't Miss in 2017 [Infographic]

Digital Marketing Conferences Can’t Miss in 2017 [Infographic]

Check out the best Digital Marketing conference in 2017 across the world.

Find out details about the top digital marketing conference and events will organize nearby you. Digital marketing experts will share their knowledge, research and help the digital marketers to expand their knowledge. The conference information is collected from the top online sources. Check the conference website for more details.

We invite the organizers of digital marketing conferences to share their event details with us.

Check out XHTML Junkies SEO packages and get professional SEO services for your businesses.

Enhance Your Mobile Search Results For 2017 in 9 Effective Steps - Elsner

Enhance Your Mobile Search Results For 2017 in 9 Effective Steps

Google quite recently started rolling out a well-known algorithm in the form of “mobile-first” index, changing the entire scenario of how your site is going to be ranked on Search Engine Result Pages.

For those unaware of the term, “mobile-first” index refers to now Google crawling on your site as a mobile user, giving more preference to a mobile view.

This clearly means that if your site is not optimized for a mobile search, Google bot won’t follow your links, because of which your website might go for a toss.

Even the vital statistics regarding a brief comparison between both kinds of users indicate the importance of mobile use.

As per this study, 80% of Internet users own a Smartphone. Eveb they prefer using mobile for using any type of referral software for the work too! In short, Google is taking the whole idea of user experience very seriously, and if your website is not optimized for a mobile search, you are surely set to lose business, or probably are already doing so!

So how to go about taking care of mobile search results in 2017? Let us find out.

  1. Optimizing For Mobile (Mobile Search Optimization)

Most business owners and marketers have realized how important it is to consider mobile search ranking factors nowadays to make your website mobile friendly.

Having one size for your website fitting all sizes optimizes content for both a website and mobile.

As per a study from Google in May 2015, Japan and US are among those 10 countries wherein Google Search happens more on mobile devices rather than desktops.

Take care of the following factors as suggested by reputed digital marketing agencies, and your site will do well with mobile search:

  • Site Loading Time should not exceed more than 1-2 seconds on mobile.
  • Remove all flash components or keep it as minimal as possible if necessary.
  • While choosing a domain name, do not go for keywords rather select what will suit your brand.

  1. User Experience To Grab Attention

When you look at high ranking mobile pages, they make use of unordered lists, because they tend to be shorter. It is best to keep bullet points with less content in place.

There have to be as many fewer numbers of internal links possible with mobile content. A number of internal links will only enable your content to lose value.

Place only a few meaningful images possible, while avoiding the irrelevant ones. Try to have no more than 3-4 images per page, unlike desktop having 8-9 images.

  1. Accelerated Mobile Pages (AMP) Should Win User Hearts

As discussed earlier, 1-2 seconds is the average time a mobile site should take to load.

To do this you need to implement AMP framework that helps you to build mobile pages delivering content as quickly as possible.

AMP is a combo of cache libraries, JavaScript, and HTML, helping in pages load quickly in spite of rich content.

  1. Mobile Friendly Labeling Is No More

Yes, it’s true. With mobile-friendly label gone, now the site is displayed on search engine result pages without a mobile label present above the snippet.

Hence, your site is mobile friendly, but without a mobile label present. Even if the label is gone, you need to convince Google that your site is mobile friendly by

  • Apt placement of elements or components at a distance
  • Having a responsive site with no horizontal scrolling
  • Including to the point content without beating around the bush

  1. Optimize Mobile Website For Local

Mobile consumers or shoppers are inclined towards mobile search, expecting results located within few miles from the Smartphone location.

The reason seems pretty clear. Mobile customers want to take action as immediate as possible, and hence they opt for mobile search so that they get results within the proximity.

For successfully implementing this strategy do:

  • Analyze the key performance indicators for campaigns that are geo-targeted.
  • Keep experimenting with ad copy that works best within a specific geographical radius.
  • Understand the difference between the business located nearest, nearer, or near to your place. Accordingly, use keywords in your copy.

  1. Follow Right Anatomy For Mobile Site Structure

Even with mobile-friendly label disappearing from the screen, this hasn’t changed the scenario surrounding the mobile search ranking factors like making use of text that is readable and zoomable on mobile, sizing content as per the screen so that users do not have to scroll horizontally, and placing links far away for ample space between the two.

  1. Content is The King

Keywords are an important parameter to consider. However, avoid doing keyword stuffing, since the content value gets lost.

Since people spend less time in reading content on mobile; try to have half the keyword density, as compared to desktop.

The overall number of words should be lower than the desktop version, allowing users to get the message effectively, within shorter content in place.

Try to include more proof related terms within mobile content, for a successful optimization.

  1. Overlooked UX Factors Gain Prominence

Strong social signals will have a high positive impact of your mobile content as compared to mere inbound links.

With decreasing importance of inbound links on mobile, you need to spread the word socially for getting more traction on mobile search.

  1. Google Constantly Brings Updates in The Mobile Search Arena

Yeah, that is very true! If you are still thinking whether your mobile friendly site is actually mobile friendly or not, you do need to constantly update yourself with Google, in order to have your site satisfy all parameters of being mobile friendly.

Wrapping Up

Mobile-friendly is the mantra nowadays with every business across the globe.

People are spending more time on Smartphone, then possibly with their own family.

Still, if your site is not appearing good on mobile, you do need to put all the above tips to work and hire digital marketing agency.

While doing so, ensure that you are not breaking any barriers of Google.