Author Archives: Harshal Shah

About Harshal Shah

Harshal Shah is CEO & Founder of Xhtmljunkies, Located in Gujarat, India, XHTML Junkies is one of the best companies that offer unique eCommerce solutions by the virtue of its dedicated professionals. Our professionals are extremely proficient in offering development services pertaining to eCommerce. You can find Harshal on and Twitter.

Latest off page SEO techniques 2019

Latest off page SEO techniques 2019

SEO has divided into two sections such as off page and on the page, etc. Nowadays, most of the companies are making the use of off-page Techniques. Let’s talk about Blogs and social media is the main part of the off page SEO technique. More than 500 million people are posting blogs on a regular basis that is quite higher than others. It means off-page SEO techniques are beneficial because it is improving the rank quickly.

SEO is quite important where one has to plan and execute essential Techniques on the website. After improving the ranking of a website, one will able to experience an increase in visibility, traffic, conversion rate, and traffic, etc. Following are a major differences in off-page and on-page SEO techniques.

  • Off-page SEO techniques

Nowadays, off page techniques are on hype because it is affordable and effective. Without making any changes in the website, one will able to get the better rank of the website. It consists of a lot of important steps such as social media engagements, blog posting, Guest-post & promotions & many more things. In order to create more visibility, you should use off page SEO techniques.

  • On-Page Techniques

Most professional companies especially SEO Company is using On-page SEO techniques because it is providing instant results to the user. With the help of these techniques, you will be able to get a better rank on Search Engines. It includes essential steps such as Meta Tags, keywords, links, promotions, and many more things.

As per professionals, off-page SEO techniques would be a reliable option because it will improve the rank of the website without spending much cost and effort too.

Some Effective off-page SEO techniques

SEO off-page techniques are really effective because really best because it will boost the ranking instantly. There are lots of off-page techniques available, but the following are some techniques that will improve the ranking of your website.

  • Make the use of Link Building

Are you familiar with Link building? If you are creating quality and authority links, then you will be able to attract more visitors Linkio. One should grab links from reputed and popular websites. Bear in mind that, if you are creating the quality link then it will create the visibility on search engines. According to professionals, Google crawls quality links faster than others.

  • Authority of Domain

As per professionals, before getting the link from any website, you should check the authority of the domain. It is the best option that will give you some knowledge of website. If the score of a website is above 80, then it would be the ideal option for you. Make sure that you are earning the quality link that will attract more visitors. It will create genuine visibility on the search results.

  • Blogs and promotions on social media

So you are promoting your website on social media? It is the main part of the off-page SEO; if you want to create a positive impact in front of the audience, then you should share the interesting and organic content with quality links on the website. Make sure that you are sharing the content on a regular basis. You can also use the social bookmarking sites to promote your brand.

Latest off page SEO techniques 2019

As per professionals, you will find a strong relationship between the social media and rankings. Like, if you are creating a strong presence on the social media, then it will create a positive impact on your website. It is the best ever technique that will assist you in attracting more traffic on the official website.

  • Submission Directory

To a large extent, submission Directory is really beneficial that will review your official website and improve the ranking. With the help of this technique, one will able to attract more traffic to the official website.

  • Blogs

The blog is one of the most important techniques where you have to add a particular keyword. If you are posting organic content with a perfect link, then it will improve the ranking of the website.

So what’s the Final verdict?

In a nutshell, these above-mentioned off-page techniques are providing a lot of benefits to the websites owners. With the help of these techniques, you will able to create a strong online presence. Therefore, you should use these techniques properly and analyze the performance of the website on a regular basis.

Author Bio:

Mlly Amaya is the Founder and affiliate marketer that help user to find coupon codes to get more discount. She likes to write and share information on digital marketing, SEO and Social Media etc. You can also write for us on technology blog.

Want to redesign your website? Consider these 7 smart tips

Having a website is an absolute necessity for businesses the world over. Whether you aim to gain new clients, create a better first impression, or maximize revenue, you will need a compelling website. However, your business goals can be hampered in case your website design is outdated. For such businesses, it might be the right time to redesign their websites.

There are several elements such as layouts, colors, fonts, and graphics that encompass a website’s design. 46 percent of online customers believe that a website’s design is critical for its credibility. Whatever approach you adopt for your site design, it is essential to ensure that the website meets the needs and desires of the audience.

Do you need a website redesign?

Many businesses do not realize that their website needs constant refreshing. Their websites fail to highlight and complement their business’ values and identity. Often, their rival businesses gain a competitive edge by improving their websites, while they fall behind.

There are several common website issues that will let you know it is time for a redesign. Addressing these problems can have a massive impact on your leads and conversion rates.

Some of these issues include:

  • Overused imagery
  • Non-mobile friendly site
  • Poor color scheme
  • Poor navigation
  • Slow loading speeds

If your website is found guilty of any of these, you might consider redesigning it. If you are busy or unfamiliar with website design, there are dozens of professional website design and development companies to help you. Pick the right one to make the website redesign process effortless.

Website redesign tips:

Redesign a website can be an overwhelming challenge. You have to reconsider all the content that you already have created. In this post, we have compiled a few essential tips that will ensure that your redesign process goes smooth.

1. Analyze the current website:

Don’t just begin redesigning your website a new. Instead, start by looking critically at your current website design. Identify what is working and what factors are creating problems. For instance, if you are experiencing frequently abandoned shopping carts in your ecommerce website, you can redesign the checkout process to encourage follow through.

Use Google Analytics and study traffic patterns. You can also take help from visual reports like scroll map to analyze user’s behavior on your website and identify the areas of the website where they face problems. You can also take help from recordings to get an in-depth analysis of the user’s activities on various pages.

2. Set your priorities:

The website redesign shouldn’t just change the way a website looks. It should enhance the functionality of the website and improve user experience. You should decide which metrics you want to improve and should focus on those factors in the redesign process. Identifying your priorities upfront allows you to focus on specific results that you want to achieve with the redesign.

3. Go mobile first:

As more than half of the global internet traffic now comes from mobile devices, you need to design your website with mobile users in mind. It is more likely that your website visitors are mobile users instead of desktop users. Failing to design a mobile-friendly website may result in the loss of a large number of leads.

Mobile-friendliness is also a factor responsible for the ranking of a website. After Google’s mobile-first indexing, your site might appear lower on search engine results page (SERP), if it isn’t mobile-friendly. Once you are done with the redesign work, you need to test your websiteand see how it appears on mobile devices. If it doesn’t pass the test, you should make changes to make it pass the test.

4. Focus on seamless user experience:

It is easy to get lost in the technicalities of the task when you are redesigning your website. Many people consume a lot of time deciding which features they need to add to the site and how to integrate it with other marketing channels. They often forget the primary purpose of a website redesign, that is, to enhance the user experience of the intended audience.

User experience design prioritizes ease of use and focuses on user engagement with the company through the website. It also helps you create a new design that caters to the needs of your potential customers.

5. Use strong visual elements and graphics:

Redesigning a website is not just changing the website layout and elements such as logos and icons. Website redesign should also focus on visually representing your business. It must bring forward stunning product pictures, videos and other visual content like infographics and memes.

This is because the human brain responds faster to visuals. Studies from the Nielson Norman Group revealed that certain images catch more attention than others. It is necessary to use pictures that engage customers and tempt them to make a purchase.

6. Optimize your website for SEO:

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The search engine optimization strategy of your site decides how easily your customers can find your site for relevant keywords and phrases in the search engine. While redesigning your website, it is necessary to pay attention to SEO. This is particularly important for ecommerce sites since search is still their primary source for referral traffic. Since SEO strategies are constantly evolving, you need to keep yourself up to date with the latest trends to ensure that the redesigned website performs better than before.

7. Build a blog:

If you still do not run a blog, it is time to build one because it is one the most effective way to drive traffic to your site. A 2017 study by Havas Group found that 85 percent of consumers report wanting to read more content by brands. If you fail to meet your customers’ needs and expectations, you risk losing them to your competitors. A blog is the cheapest and easiest way to communicate with your audience and keep them engaged to your website.

Conclusion:

You may not need to implement all the tips when redesigning your website, but the more tips you follow, the better results you’ll get. If your website works well on mobile devices and provides the best user experience, you can be sure that the redesign will last you through the current year and beyond.

About the Author:

Alma Causey is a Freelance writer by day and sports fan by night. She writes about tech education and health related issues. Live simply, give generously, watch football and a technology lover.

5 Apps to Help You Manage Your Contracting Business on the Go

Smartphones have become integral parts of our lives. However, not everyone thinks about how they can be used to grow their business. You may take calls and send emails from your phone, but have you explored the many apps which can help you to better manage your business? Many of the things you do manually or on a desktop computer can be done while you’re on the go if you have the right apps in the palm of your hand. Here are some apps which can help with everything from preparing estimates to collecting payments and responding to injuries or illness on the job site.

1. FieldPulse

This comprehensive app is useful for contractors in several fields including electrical, remodeling and heating, ventilation and air conditioning. FieldPulse makes it easy to assign personnel to jobs and provide them with all the notes, files and photos they need in one location. You can quickly see who is available for work and track the status of those already on jobs. There is also the option of tracking workers using electronic time tracking and location monitoring.

This iOS, Android, and computer WebApp allows you to create esthetically pleasing invoices and estimates no matter where you are in Mobile App Development. You can easily keep track of payments, and with the Square integration, you can collect payments in the field.

2. TurboBid

TurboBid is an estimating app which is particularly useful for small and medium-sized contractors. It can help you to complete estimates for any type of work including remodeling, new residential and light commercial. Whether you have flat rate pricing or you charge per service, you can use TurboBid. The app’s database includes material prices from Trade Service and up to five vendors. This information is updated electronically when it changes. You can use TurboBid to calculate how long an installation will take based on a particular labor unit. All this information helps you to present potential clients with comprehensive bids and reports. TurboBid offers live online training, tutorials, and live chat to help you get the most from the app.

3. Procore

Procore is a cloud-based app which helps contractors in the construction industry improve their communication and record-keeping, thereby boosting efficiency and accountability. You can manage your projects from any device which is connected to the Internet. Procure enables users to collaborate on projects and view contracts, building plans, requests for information, and other documents. You can include various parties involved in the project such as engineers, architects, and management firms so everyone has access to the same information.

4. PlanGrid

PlanGrid is a relatively simple app which can be used to manage drawings for construction projects of all sizes. It allows you to ensure every member of the team has access to the most recent building plans. You post updates to a cloud server and share them with everyone. If someone is looking at one of the older images, PlanGrid will alert them that there is a more recent version.  PlanGrid doesn’t only facilitate the sharing of drawings but also specifications, punch lists, progress photos, and field reports.

5. Red Cross First Aid

Even with the best safety and health practices, injuries and illness can occur on the job site. While it is essential to have a first aid kit nearby at all times, this isn’t enough. It’s unlikely that all your team members will know what to do in every situation. The Red Cross First Aid app gives you step by step instructions for handling head injuries, broken bones, burns, asthma attacks, and other common occurrences. You can even call 911 from the app if you need further assistance. The app also includes videos, animations, and quizzes to help you prepare for emergencies. The information is available offline so you can work through the content at any time. You will also benefit from safety tips which are helpful during natural disasters.

If you have a smartphone, you have a powerhouse in your pocket which can help you to manage several aspects of your business. If you’re not yet sure which apps you need, think about the processes which you currently perform manually or on a desktop computer. Chances are there’s an app which can help you to do the same things even when you’re away from the office.

Author:

Marie Erhart is a Success Manager at FieldPulse, creators of field service software that lets you run your entire contracting business from a single app. She works with contractors to help them grow their business using best practices. https://twitter.com/MarieErhart

E-commerce-Startup

7 Ways to Make Your Ecommerce Startup Stand Out

Business is growing incredibly as never before. Many business ideas are evolving into the reality that has been buried under the hearts of entrepreneurs. The electronic platform opens a wide door for starting up new enterprises abruptly.

The revolutionizing growth of the business is visible ever since the advent of the e-commerce market. The incredible prospects and possibilities of business in the digital world help the market grow rapidly. The greater flexibility, amazing adaptability, and splendorous affordability to start a new business allured every business aspirants quickly.

However, despite it has a large number of quirks we cannot ignore the challenges arisen along with it. As the platform offered a large audience and promised a decent business at an early age, innumerable shops are popped up on the market of the same kind. Hence, customers are spoiled for choices even.

According to Statista, the worldwide e-commerce sales amounted to 2.3 trillion US dollars in 2017, and it is estimated to climb up to 4.88 trillion in 2021. Moreover, online shopping became a habit that anyone can practice from his or her living room.

Here in this discourse let’s check how to stand out in this crowd and grow our business.

Branding

Unless we create a new product that is not at all the same and available nowhere, we are also be considered as one of the sellers in the market. It is branding that defines our value and service special from others.

Branding comprises of everything from the design of our website to the font of our contents. It incorporates our strategies and the liveliness of our service and the quality of the products we sell.

Branding defines the way customers see our business, and it out shows the virtue of our business. As much as we can make an impact, that far we can expect business over the label of our brand.

Product

There is no business without products. Selling product or service is the primary purpose of our business. All the hardships and facelifts are trying out to grow our business nothing else. So, the importance of product is higher.

Before headlong for the business, we have to give research about the product that we are supposed to sell. The demand, price, location, trend, age group, and sales percentage almost everything we have to check. Because there is no scope of sales for toys to adult person.

So, pick the best product with deep research considering its demand and the age/gender group you target.

Trust

Reliability is an imperative trial that every business required to upkeep. It is more of our reputation than a mere quirk. If customers feel insecure and some sort of uncertainty of their security on shopping on our websites they leave us forever.

For that, an SSL certificate is the best choice. An URL with HTTPS is a stamp of trust these days. Plus, an SSL certificate will encrypt all the data transferred between browser to server and protect it from external intruders.

As online transactions are an inevitable part of e-commerce, we have to mitigate the threat associated with it. Since a large amount of suspicious news and aggressive attacks are rising, an SSL certificate is necessary for safeguard the user data and business details.

Moreover, while securing an SSL certificate make sure that you brought the required certificate. If you have more than one websites, Multi-domain SSL Certificate is best for you. It also called SAN certificates. This single SAN certificate allow you to secure up to 100 domains that saves money and time.

Social media

In this age of digital media, the role of social media to gather people of all genre and kinds and interest is high. That is the very reason business enterprises are moving their marketing strategies and camping to facebook, twitter and other market worth platforms.

As a gathering place of people of diversified interest customers also prefer to share their experience. So, being an active participant in fulfilling customer need at their comfort space is more important to empower our business.

A responsive chat box and an informative social media page that allures customer will turn the visitors into customers by far.

Customer care

There will be several types of customers out there in the market. Some may be aware of all the facts about the products, and some may not be aware of anything. So if we can provide a responsive customer support environment, they will be more than happy to stick without products and recommend our service to others as well.

A quick response website ranks as well as sits higher in the customer’s heart and also in search ranking also.

Website and user experience

Our website is our address that customers can find and do business. If they cannot find what they search for or if they are not finding it easy to navigate in it, they will leave.

Our websites should we user-friendly. It should have all the possible amenities to ease out fulfilling the requirements of customers and appears elegant and arranged also.

Marketing

It is the way we let the world know about our product. Marketing involves much function in business. It is the voice of our business. Without an effective marketing strategy we cannot survive our business, and we cannot outlive the leaping market race.

Importance of business cards in the modern business scenario

The today’s business world is highly competitive wherein it’s essential to set out the best marketing strategies to stay relevant in the market. Along with maintaining the market reputation, it is vital to spread the identity. Businesses can reach out to the target audience with the help of best tools.

Do you have a business card? Yes, business cards! We all know what a business card is. But there is a growing misconception on its usage. The business world is being rapidly digitalized now. And, its impact can easily be seen in the market. From social media to videos, nobody can ignore this ever evolving revolution. Despite the fact that many new techniques have revolutionized the companies, one cannot overlook business cards.

Before this digital evolution, business cards used to be an integral tool for businesses and professionals. It was the only medium to exchange information. Though emails were also used to communicate, only a few people make use of this mode of communication. It was considered to be a status symbol. Even today, this small piece of paper holds a lot of importance. Here are a few reasons why business cards are essential in the modern business scenario:

It’s more personal:

There is no doubt that sharing information over the phone or emails is much more convenient and faster than the earlier ways. But this may look little impersonal. Though people use email as a tool for business communication, when it comes to sharing personal details and contact information, it is probably not the appropriate method. This is where the business card plays its essential role. No matter how much technology has grown, when it comes to making real connections, people still believe in having a face-to-face conversation. Handing out a business card not only adds a real personal touch but also helps you to engage with another person more effectively.

Creates a solid first impression:

If you think that business cards are just for providing information, then think again. A well-designed business card helps you in creating a solid first impression before the prospects. You never know when your future client is on his way to your office to have a business discussion. Keep your business card updated in terms of design and information. Yes, design! Design too plays a vital role in building a strong first impression. When it comes responsive web design has never been easy. There are online business card maker tools that can help you in creating an impressive card.

Helps in building brand identity:

Business cards might be a small piece of paper, but it is the easiest way to establish brand identity. Not only it includes your personal information but also other information such as website URL, company logo, social media, tagline (if any), etc. In some way, it communicates the story of your brand. In today’s digital world, when it comes to branding, businesses usually think of having an online presence. But there are other elements such as letterheads, business cards, etc. that equally plays a vital role in gaining attention. A poor business card design may destroy your brand reputation. It’s better to get it designed from a professional designer.

Makes you look more professional and legitimate: No app or networking tool can make you look more professional than a business card. You can certainly use them as a reference for sharing information, but when it comes to legitimacy, business cards are still the king. It shows professionalism and demonstrates that you are always ready. For instance, think of the situation where you have gone to some business occasion, and at the end of an event, people exchange their business cards except you. How unprofessional will it look? It will separate you from others in an unpleasant way. No matter how much the world has evolved, professionals still ask for business cards.

Most effective direct marketing tool:

Today, businesses spend thousands of dollars in different marketing strategies for generating leads and attracting prospects. But the business card is perhaps the most cost-effective way of marketing that yield significant results. In-person meeting, along with business card exchange, works well. For instance, you meet a person all of a sudden that can prove to be your potential client. After a short introduction, to save time you may want to share your personal information. It is where the business card will help you in grabbing the opportunity. Providing business card is not only a professional approach but it also creates an impression which will undoubtedly remain back in the mind of the person whenever they need your service.

It is cost-effective:

Budget has always been a constraint for start-ups. Therefore, compared to other marketing materials, business cards are considered to be the most economical option available. Don’t compromise on the quality of the cards just for the sake of a few dollars. Since you’re new in the industry, we suggest you to keep the quality and design of a business card in check as it will ultimately reflect you and your business. If you are in the process of creating a business card, check an online business card maker tool that can create a unique card at a reasonable price.

Demonstrate your skills:

In addition to the information such as company logo, address, social media, contact number, etc., business cards play an important role in demonstrating your creativity and skills. It provides a physical image of your strong points; thus helping you to set apart from the crowd of competitors.

Conclusion:

Business cards may look old-fashioned to a few people, but even in this digital era, it has significant impact on establishing your brand identity. It’s an investment in making a great first impression. And it’s fact that not all get a second chance. So it’s worth to spend on it. And one more thing, don’t keep hoard business cards. They are not created to keep it in the office or to show off. They are meant to give out to prospects. For instance, if a prospect asks for two cards, don’t hesitate to give them.

If you already have a business card, we would love to hear how it’s been working for you. Write in the comment section below.

Download JPG to Word Converter

Make your Business Digital With a professional Software

To organize paper documents is not a simple task. That is why many organizations and businesses are transforming their physical documents into electronic documents. The main reason behind is that the paper is a wasteful and expensive way to manage the data. Furthermore, it takes a lot of time to manage the documents in a good condition and you also need space to store them.

Download JPG to Word Converter

Thankfully, you can accomplish a paperless work by familiarizing yourself and investing in the software programs. However, if you require a quality performance, you need to invest in quality software. JPG to Word Converter from the company Soft Solutions is an instance of such software.

It has many advantages:

Preserves the document format

When you are digitizing your document, one of the problems is that you get the results very different. It can create confusion or make your document awful. To work with JPG to Word Converter, your document will be presented exactly how you placed it out. It is also suitable for sending the information that are required to be printed out.

The format is easy to edit

We all know that Word format has been extensively adopted all over the world. The format is easy to view and edit that you can make various changes in order to make your file with a professional look.

The file can be secured by password

If you have lots of documents for conversion, it is possible, or even likely, that you are handling some of your customers’ sensitive information. You can secure your file using the features of password-protection and watermark, providing you the ability make sure intrusive eyes are kept off from your valuablel business documents.

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It supports the various operating system

JPG to Word Converter supports various operating systems presently in use. Hence, no matter if you are working on a PC or a Mac, or on a new mobile phone operating system like iOS and Android, there is no stress about the receiver being incapable to view the document.

Effectively unified with non-text elements

This software allows you to keep up visually satisfying layouts, and make use of links that will open up in the viewer’s internet browser when seeing the documents on a computer or mobile device.

Conclusion

Technology is advancing too fast, but JPG to Word Converter is probably here to stay for longer period. The Word format is used on a large scale that it would take an important part in computing for everyone to adopt a different standard. An investment in this software now is sure to stay in the long run and give your business an excellent return on investment.

5 Ways CRM software can change the way you do business

CRM is not new to the business world. Innovation and advancement in the marketplace have increased the impact and usefulness of CRM. It manages all aspects of communication with the customers. It covers simple facts such as customer service call and also complex matters like on-premise customer support. CRM is a very important tool that can help every business that intends to grow and offer the best services to its customers. Thus, CRM can do a number of great things.

CRM stands for customer relationship management, a tool that is required to succeed in business. In simple words, CRM helps in interacting with the current target market and finding out new ways to boost the business in the future. CRM enables the business to estimate where it will be standing in the near future.

CRM software development company generally held clients’ information such as name, address, phone and email. It can store details such as ongoing and completed voice messages, phone calls, agreements, and meetings. It is a modernized way of collecting and protecting customer data. As per a survey, a company earns $8 if it spends $1 on CRM. This ROI motivates more and more companies to invest in CRM software, which has increased the market to $24 billion in the fiscal year 2017.

Another reason for CRM’s popularity is an increase in the usage of mobile phones. That’s way employees want to access all work-related data on their phone. Many organizations also want their employees to use mobile phones to access the company’s applications. According to a survey, 87% of the companies depend on their workforce to operation business application on the phone. Research has also shown that productivity of sales representatives raise by 15% as they started using the CRM platform.

1. Efficient data storage

Things become very convenient if you have one place to store all business information. You have access to each and every customer data all the time. This leads to strong and effective business relationships and ultimately results in better sales. This tool really helps in business email signatures and conversations. Sometimes it happens that you sent a query to a client some time ago and when they responded you didn’t remember what the point of discussion was. Sending the same response to every client also doesn’t look that you give any special attention to your clients. With the CRM tool, you can have access to all the information such as the date when the first email was sent and the follow-ups (if there were any). Some CRM software also provides a summarized history of all the emails to a specific address.

2. Makes everyday tasks easier

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In an organization, numerous tasks are supposed to be completed every day. CRM doesn’t only help you to communicate with customers but also facilitate in smaller takes that must be completed on time. These tasks include legal documentation, filling out forms and sending a report and so on. CRM ‘s automated system helps you to do all these details. It saves times and ensures greater customer satisfaction. Thus, the CRM tool is the best thing you can have to complete your ancillary chores effectively and efficiently.

3. Helps to have a clearer conversation within the organization

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Generally, when there are huge changes in the workforce, clients are the people who suffer the most. When the new people come in, they don’t have any idea of what exactly the deal was with the clients. The only source of information is the management (that in most cases doesn’t know the details) and the employee who has been replaced (who is hardly interested in the company matters anymore). CRM maintained the histories that are shared throughout the organization so that clients do not have to go through any pain because of any internal changes. A new person who joins the company knows exactly where the conversation was stopped so that he can make his strategy accordingly. Thus, the software helps you to make organization transitions smoother and easier and leaves less scope for any mistake or duplicated efforts.

4. CRM shows the performance of the company

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It helps to find out how your dealing has been with each client and whether the collaboration is going in the right direction or not. If you don’t have a centralized data storage platform, you won’t be able to evaluate your performance and communication process effectively. Through CRM software, you can do damage repair, quality control and future expansion at the same time. The tool focuses on each and every piece of information make it easier to have a tangible evaluation report of your overall performance.

5. It predicts your future

The efficiency in data storage ensures the future growth of your business. Small business prefers choosing the easy option. Rather, than spending on a CRM tool, they tend to have all the data on an excel spreadsheet. However, they do not realize that after five years when they have more detailed customer information on how difficult would it be to find a single piece of information from that spreadsheet. To increase small business sales CRM is an excellent tool. It is always a smart approach to be prepared for at least the next five year in business. To make a strategic plan, you need to have access to accurate information of all your clients and processes.

If you still think you should invest in that CRM software, you might already be late. CRM tool will help you streamline the sales and marketing procedures. It will also increase your credibility and enable to provide the best services to your client.

CRM can be easily integrated with the other business tools. It facilitates you to generate automated reports in minimum time. Thus, the CRM tool is the best tool to locate the business information that includes customer data, performance reports, and sales data.

How To Build High-Quality Backlinks That Gets You Ranking in 2019

Backlinks are essential since the start of search engine optimization of different websites. These are necessary because it is the way where Google finds new pages. Google uses their spiders to create indexing of pages on your website. A lot of backlinks used in your contents can give you a better chance to be recognized by Google in the fastest way.

Another benefit of backlinks is that Google uses it as a reputation tool. If you have a query in the search engine, they should lead you to the best page to accommodate your search query. Most likely, you will be directed to a site that has the most backlinks. More backlinks on a website mean an excellent reputation for the site.

Lastly, backlinks boost your website traffic. A lot of backlinks can lead you to higher rankings in the search engine results page, which will lead to higher visitors and users of your site.

After seeing the benefits of using backlinks in an SEO implementation, you need to join the bandwagon for higher ranking in search engines. Keep reading, and we will give you different practices and tips on building backlinks for 2019.

Develop a Scalable Strategy

Sometimes, links are not generating a lot. A good solution for this is scaling your link building efforts. You must know what the type of assets will get many passive links over time. You should also use different basics in maximizing your link reach. Another thing is that you can look for a local SEO case study that could help you.

You need to have a scalable asset type for more passive links. A good asset type is the one that appeals to a large and wide target audience. Think of a topic or content that can cater to a huge number of your audience. For example, holidays are a good asset type because everyone is celebrating the holidays. Another instance is using blockbuster movies and other entertainment outlets. By connecting your site content to any of these assets, you can get many passing links going back to your site. The broader you go; the more people will link to you.

Content Should Be Your First Priority

Content should be the first thing that should be regarded in building links. The perfect contents are the ones that can get links any time. These contents are evergreen. Examples of these are holidays since you can re-promote in the next year and the following year after that. Contents should have the relevancy feature to create a powerful linkable content anytime.

Before producing contents, here are some questions you may want to ask yourself:

  • What is your main scope?

This is about on what asset you will focus on — the broader the main scope or, the more people that know your main scope, the easier to get high-quality backlinks.

  • Is the content idea new?

Alongside having an evergreen content, you may also want to create a relevant one.

  • Who will do the quality checking?

Every content should be checked and ensured that it is a useful content and a unique one.

  • What hook are you going to use?

Hooks should be present since it is the one that will make your people care about your business.

Reach Out to Promote Your Worth

Email marketing is effective in reaching out to people on building backlinks. You can use this marketing in pitching your content and for quality checking of the content. However, it is sometimes hard to ask for something that does not look like begging. Here are some different ways:

1. Broken Link.

This technique has the highest success rate because you are just replacing a broken link with a link to your content. You should find first a site where you would get a backlink. Then find links that are broken. After that, you can let the owner of the site know about that broken link and offer your content as a replacement.

2. Round-up Posting.

You may opt to contact the site owner if they are accepting round-up posts. As you do outreach the blogger or site admin, you would also be pitching your topic ideas alongside with the content. These are both not instant, and you need to wait for it if the content is approved for link building.

3. Influencer Outreach.

You might want to find influencers to use content on your website as links in their blogs. However, it can be costly because they might ask for something in return such as cash, products, etc. You can start by finding the right influencer in your industry and send an email to them for collaboration. All in all, it can be a good investment for your link building process.

4. Press Release Outreach.

Press releases are also an innovative way to create backlinks. You would need to find first a company to showcase your press release. Create a landing page and press release containing your landing page. You can send your email pitching your press release.

Guest Posting Still Works

Guest posting is mostly getting a bad reputation, but it is an excellent way to create backlinks. It is a perfect fit for you if you find a company that finds contents that are the same industry as yours.

First, you need to find a company that is in line with your contents and accepts guest posts. You can easily search it on the internet. After that, you can start pitching your articles to them. After being approved, write your article along with the backlink to your site. Wait for your article to be published. This kind of posting can build future partnerships and collaborations, especially if your content is a good fit for them.

Discover Existing Link Opportunities

Brand mentions are also golden opportunities to build backlinks. Some websites might use the content of yours, mentioned your brand and gave a review, or featured your press release. You can reach out to those companies and ask if you can turn your mention into a backlink.

You can start by finding mentions of your brand, searching in the news about your brand, and looking at images that might have been featured on other websites. After that, you can send them a message asking if you can place a link to your site under your brand.

Find Local Directory and List Pages

Lastly, it is also important to create a list of businesses nearby where you can collaborate to get backlinks. You can list those who are fit and in line to your industry.

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The benefit here is that you are creating content for the given company that you can insert your backlink there. Make sure that it is a local company because it can easily convert to sales and traffic. Creating a list of them that can accommodate you will give you a database on where you can build backlinks.

These are six different practices you can do to get high-quality backlinks that can increase your traffic and overall sales. It needs an ample amount of effort and dedication to get the best results from it. Good luck with your link building journey!

Web Design Trends: Ideas on How to Customize Your Online Store

People tend to give heavy regards to an aesthetic appeal of a thing. It may be a shirt, a place, or even a wall. These things that have good aesthetics will quickly grab their attention. The same principle applies to different websites, especially in online stores. You need to make your store an aesthetic and beautiful place wherein you would need to present your products and services in a way where your audience and potential customers would never think twice to buy it.

According to Adobe, about 38% of online users will stop engaging with your website if the content and layout is unattractive. This strengthens the claim that web design services are needed to have a significant effect on your store’s sales. This article will give you seven different ways on how to amp up your online store web design and easily gather sales for your business.

Make a responsive web design

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What is the sense if your site has beautiful designs, but it does not adjust to your user’s mobile device? It is essential to give high regards to making your site functional and optimized for many different devices. You need to make your online store’s web design a responsive one. Most of the time, these kinds of design will not only give you advantages in making sales and reaching target customers but also contribute to your SEO optimization rankings, which can get you on top of the search engine results pages.

Build trust immediately on the home page

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Your home page is one of the most important pages on your website. As may people judge the book by its cover, you need to build a good reputation and impression through your home page. It is the first page the people see when they visit your website, so it is very critical for your site to make it attractive in the best way possible. Other than the attractiveness, you should also focus on introducing your business as well as to build trust among your target customers.

Design an easy-to-navigate category pages

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Category and menu pages should have an easy way for the customers to navigate through it. Most of your customers’ time will go in browsing the categories of your store. They can look for different products they need or compare similar products and know what to buy among those. It should have the easiest accessibility to make your visitor’s journey on your website as effortless as possible.

To have a good navigation in your category page, you should first have a well-crafted information architecture, which contains the details on what pages are needed for your category pages and what will have the most appeal to your customers. Lastly, making every category simple and specific at the same time for your customers to easily find what they are looking for. Simple is good but in this case, specified tags would be needed for an easier process for your visitors.

Make your product page eye-catching

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After going through category pages, your customers will land on different product pages. The product image and the information with it should be well-presented. The description should be written as specific as possible, and it should be clear and simple to avoid confusion with your customers. The images should easily attract your audience with different features. You can put necessary photos that can help them inspect and see the product from every angle. You can also put powerful zoom to get a closer look for your visitors. In this way, you are giving your customers an easy way to check up on their product before purchasing.

Have a simple view cart page

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The view cart page should give every information the customer needs before checking out. It should run as fast as possible and present all information on their list of items. There should be an option to change quantities of their items, view order in total, and also remove items. The shipping fees, taxes, and different fees shouldso be presented on this page. In that way, it can prevent your customers from abandoning their carts, and they can see the full price to pay. Thus, there will be no hidden charges.

Create a seamless checkout page

The checkout page is one of the most critical pages because this is where your customers will decide if they will buy the product or not. You need to make this page seamless and have the best speed for your customers to finish the purchase with minimal effort. All information fields that are required should be apparent for your target customers. If they forgot to answer a specific required field and proceeded to checkout, it should not delete all of their responses and let them start over the process. It should be customer-friendly to avoid losing sales.

Make an accessible account page

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The account page should also appeal to your customers because this is where they can see all of their past transactions, and you can target your customers to enforce them to buy more and purchase more in your store. For example, a customer would like to look at his previous transactions so he can buy more of it from your store. You need to provide an easy way to access their information that can give a positive influence in their purchasing behaviors.

Conclusion

Ultimately, your web page design can do a lot for your site, whether it be good or bad. Rather than just dealing with it, turn your web design into an asset. Find the right balance between appealing, unique, and functional to maximize the positive effect it has on your customers and eventually, for your store as well.

Instagram-Stories

Understanding the Power of Instagram Stories to Build Massive Audience

Social media has gradually become an essential tool for businesses. The reason for its popularity is the number of people that engage themselves to it on a daily basis. Like Facebook and Snapchat, Instagram is also a medium for business firms to build a massive audience, and engage with it.

A feature that attracts people is the story feature. A photo or video or perhaps both of them make up a story. Unlike general posts, stories disappear after 24 hours. Ever since its introduction, Instagram has seen exponential growth in terms of users every month.

The brands, however, must note that their stories are meant to attract people to their business. The stories must not be anything personal. To make the most out of them, you need to take care of certain parameters.

Keep it Relatable

One of the biggest challenges for businesses on social media is to reach more people than they currently do. A picture speaks more than a thousand words applies here in this situation as well. Instagram post size and stories ensure easy conversation between the businesses and their audience.

Millions of people surf Instagram daily, and the engagement rate on this site is much greater than at any other site. The story that you post must attract people to watch it. To make it happen, keep it interesting and relatable.

Use Location and Hashtags for Your Story

While many of us use doodles, text, and other elements in our stories, we forget about the hashtags and geotags. What these tags do is that they let more local people see your content in their feed and search results. You might have noticed people using popular and relevant hashtags as a caption for their post.

How do you know the popular ones? Well, you can search for them as you would do for the keywords for your site. Know that users get fed up by the useless things, so don’t overflow your story with unnecessary tags.

Instagram features allow the users to post thirty hashtags in a post, but that’s way too much. You must not exceed ten to avoid getting marked as spam.

You can include a Call-to-Action

Putting a call-to-action in the story will let the users know what you want them to do. You can use it either in the caption or in the photo itself. It should be according to the type of post, and not just any random thing.

A call-of-action might be anything from asking people to tag their friends, or subscribe to the newsletter to purchase any of your services or products.

Also, it would most probably not work if you don’t keep the caption readable and relatable. When it is about promoting a brand on social media, you need to pay attention to every single thing.

Timing of the Story is Crucial

Even if it does not sound this way, timing is indeed a vital parameter. Why is it so? Because a story lasts for just 24 hours before it disappears. And apparently, you are not the only one to post them on the site.

Although it keeps on changing, Monday and Thursday remain the best weekdays on which you can post a story on Instagram. Along with the magnitude of engagement, the Instagram algorithm cares about how quickly a story gets that.

This is because it tells the site that your content is of considerable quality, especially if it gathers some likes and comments. The site then makes it visible to even more number of people.

Don’t skip the Polls

Polls are an incredible way to engage more people. Polls also give rise to curiosity in the minds of the people about the outcome. In fact, the result of such polls can help you improve your services or the products as well.

It is fun and a way to learn at the same time. They are beneficial for your brand in the first place, and then for the audience, if you take the result into consideration. That’s how you to conduct an interesting research in the market.

Include videos as well

Marketing tricks change over time, and they vary according to what people like to see in the advertisements. A video that lasts for no more than just two minutes can let your audience know who you are, and what services and products you have on the market.

You can use the intro maker app to create a stunning intro’s for your YouTube and Instagram handle, so it can help to increase your followers and reach all over social media platforms.

It’s more like an in-person communication, but with every viewer at the same time. Just one video; and you make thousands of people feel valued. It’s no massive investment as well.